HCP Meadjohnson
Website with CMS, integrated with the CRM
Project overview
HCP Meadjohnson needed a new website that would enable its marketing team to publish product descriptions and educational resources and make it possible for clients to learn and download product samples.
Challenges
The website had to perform all the necessary functions and at the same time be fast, easy-to-use and intuitive. The main project's challenges included:
Making it easy for the client's team to publish product descriptions
Enabling clients to order product samples
Meeting the Mead Johnson's requirements which kept changing throughout the project development
Making the website compatible with a mobile publisher
Solution
We proposed solutions designed for the website to perform all the necessary functions in the simplest way possible.
We divided the database into modules and submodules.
Each submodule had its own template thanks to which each website section could be perfectly adjusted to needs.
We created a customised website in CRM, which made it easy to type the data in and ensured the proper data hierarchy
We made sure the website was fully accessible
Outcome
CEs can easily add new product samples and educational resources
Users are able to order product samples and download product materials
The website is compatible with mobile devices, mobile publisher application and accessible
